Packaging: 10 Mistakes that Most People Make

Packaging: 10 Mistakes that Most People Make

Tips on How to Design Your Product Packaging.

If you are a business owner, it is important that you have a good packaging design; here are some of the best tips in designing your product packaging.

The number one consideration when designing packaging is your audience. It should be clear in your mind for whom the products you are selling to are. Perhaps you have products for older women who love to garden or maybe your market is older men who love DIY projects. Package design decisions are made easier if you know who your core audience is.

You selling power lies in the benefits of your products. Your packaging should be focused to show how easy it is to use your products or how good your product tastes.

Consider multiple package designs. You can print out several packaging designs and compare them and choose the one that attracts the eye the most. It is good to involve even your family and your friends in this decision. Don’t think that because you like it, your customers will like it to. It is important to keep on testing your package designs.

Product cost should influence product packaging design. It is not good to overdesign a low price point product. Your packaging cost will be more than necessary if your over design it.

One thing you should do is to check out the place in the store where your package will be displayed and what type of packaging the one next to it has. Take time to shop stores where you would like to see your products in and learn what the competition is doing. This knowledge can help you rise above them.

Make sure that your packaging borders on the normal and not on being overly unique that it doesn’t stand correctly or cannot easily be stocked because stores might not want to display your products. Make it easy for the store to display your products because this will help translate into better sales for you.

The packaging materials is also important; will your use bag, box, plastic, or paper. Price drives your choice. Your product package should be to its best advantage without adding to the cost.

You brand should be consistent across all your products. Brand consistency is important if you want to command attention to your product on the shelves. If you have more than 1 product then it can grab the attention of buyers. If the attention of customers is caught this can help increase your sales.

Make your package function as a shelf billboard. The benefits should be shown in the packaging so there should be enough room for this. If your package is large then you will have plenty of room to display features and benefits. Selling copies and photos can be added to small products.

If you are not confident in your abilities to package your product, then you can use the services of a professional product packaging company

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